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”Good design makes a product understandable.”

That is my favorite quote by Dieter Rams, who created the 10 Principles of ”Good Design”.
How have I used that principle in my own design?

I am a Finnish designer living in Helsinki. Currently, I am working as a Design Intern at Pentagon Design. I finished my studies in Aalto University´s IDBM Master´s Program (International Design Business Management) in 2015. Before entering university, I did my Bachelor´s Degree in Packaging and Graphic Design
in Lahti Institute of Design.

My studies in Aalto University has widened my scope of knowledge to cover not only design
but also technology and business. The strongest asset I have is empathy: understanding
everyday issues from the user´s perspective. But one can not learn only through theory
and reading books. Therefore, I have developed a strong set of skills by working in different
design and advertising agencies, startups and research teams.

At the moment, my interest lays in the challenges that the health care industry and
elderly population confronts, but I am open to different kinds of projects.

I look forward to the opportunity to get new contacts and interesting briefs.
For more information, I can be reached at anu.nokua@gmail.com.

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