Design Thinking in Business Course 2014
Storytelling and empathy played in a big role in our project. The ability to integrate things into a logical story helped our team to think what the users actually value and prioritize: from entering the website to the activation of the dog owners off-line as well. We arranged interviews and observed the user during their daily routines.
By the help of observation we were able to identify various problem. Most of the issues conserned the objects, the assistant dog users needed in their daily lives. We spotted that the owners were missing a supportive community instead of a new gadget or device. We were able to identify this as a latent need and challenge brief that we were assigned to do.
Our team was quite ambitious in creating a prototype that really worked, although it was not our aim in the beginning of the project. We just simply got so excited and confident that it would finally work well. Luckily, the users were also happy of the end-result.
All in all our concept targeted for engaging and participating the users by the help of an on-line community, which is already using peer-to-peer approach to creating their devices for improving their lives. Users were in this case the best experts we could have and without them we would probably have had quite superficial outcome for the project.